Business Development, Planning and Market Assessments

• Market Assessments (determine market size, competing brands & market shares, distribution patterns; pricing structures; uncover business opportunities; identify threats and opportunities; prepare sales projections);

• Industry Analysis (identify & describe the key players; outline driving forces & growth potential; define the economic and regulatory context; assess entry or expansion opportunities);

• Distribution Analysis and Dealer/Supplier Identification (assess current distribution systems; define options for creating/ expanding a distribution network; identify & recommend business partners; analyse supply options);

• Business and Marketing Strategy Development (formulate the key business & marketing objectives; develop an implementation program including resource allocation, financial projections, capital requirements, pricing, sales force deployment, advertising & promotion, outsourcing and partnering plans, etc.)